Swiss sportswear brand On opens first South Korea stores

The stores will open at Hyundai Seoul and Lotte World Mall Jamsil.

Swiss sportswear brand On has opened its first retail locations in South Korea, with two stores launching in Seoul.

The outlets will debut at The Hyundai Seoul Department Store and Lotte World Mall Jamsil.

The stores will carry On’s full range of products, including running, outdoor, training, tennis, lifestyle, and children’s categories, spanning footwear, apparel, and accessories.

The Seoul stores will also serve as community hubs, hosting in-store programmes and community-driven events.

This includes running community gatherings and experiential initiatives designed to engage customers and promote wellness.

The store design draws on the environments encountered by Korean runners, reflecting the textures of urban asphalt, brick, and natural trails.

On is also introducing exclusive collaborations, including a line with Seoul-based ready-to-wear label POST ARCHIVE FACTION (PAF) and products from global partner Zendaya.