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H&M opens new creative space in Seongsu, South Korea
A top-floor creative space will host local talents, artists and creators.
H&M has opened a space in Seongsu, spanning three floors, that brings together fashion, art, and innovation.
Each level offers new ways to experience style, from curated studio edits and installations to digital touchpoints.
The store showcases a selection of fashion-forward collections, alongside exclusive pieces from H&M’s collaboration with Glenn Martens. It also debuts the Fall “Asian Hub” Capsule, designed by H&M’s in-house Asian creative team.
A top-floor creative space will host local talents, artists and creators, turning the store into a cultural platform.
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