Starbucks Australia names Braeden Lord as new CEO

The appointment will be effective on 25 November.

Starbucks Australia has appointed Braeden Lord as its new Chief Executive Officer (CEO), according to a press release.

Currently CEO of Gelatissimo, Lord has leadership roles experience from retail brands including 7-Eleven, Grill'd, and Bakers Delight.

He expressed his commitment to further establish Starbucks as the country’s most preferred coffee brand whilst respecting its independent coffee culture.

“We are currently entering Western Australia with our first store in the state at Piara Waters,” Lord said.

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