, Thailand
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Photo from ANTA.

Sportswear brand ANTA targets 10 more Thailand stores

ANTA said Southeast Asia plays a vital role in its expansion drive.

Leading sportswear brand ANTA has set its footprint in Thailand with its first store in centralwOrld, marking a significant development in the company’s target to increase its presence in Southeast Asia.

Following this, ANTA aims to open 10 more stores in Thailand.

ALSO READ: Thailand’s food business to repurpose excess food products into pet treats

“The Thailand store launch showcased its commitment to connecting with local communities to create a brand that makes sense for the market, curating the right experiences for shoppers celebrating not just performance sports, but intentionally considering Thai culture, sports, style, and way of life,” citing collaborations with local artist, celebrity, and basketball community.

The brand reported $4.05b in sales in the first half of 2023, already more than have of the $7.3b global sales in the previous year, with Southeast Asia playing a key role in its expansion plans, ANTA said.

 

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