Nike launches Orchard store, offers product personalisation

The three-level Nike Orchard Road covers 28,000 square feet of space.

Nike and GMG opened its largest mono-brand Nike store in Asia outside of China which features online-to-offline services and Nike-only digital experiences.

In a statement, Nike said the Orchard Road store has three levels covering a total space of 28,000 square feet.

On the third level, Nike members, through Nike By You, may select footwear and apparel in-store which they can personalise with city-exclusive graphics and accessories.

ALSO READ: H&M accentuates lifestyle brand at flagship store in Singapore

“More than a store,” the Orchard Road Nike store also includes the Swoosh Studio which will accommodate fitness and wellness programming with Nike trainers and coaches. It will also include style and creativity workshops to support consumers’ self-expression and confidence.

“Nike Orchard Road is a response to the growing love Singaporeans have towards sports,” said Sanjay Gangopadhyay, VP/GM, of Nike Southeast Asia and India. 

“Whether you are running your first mile or your 100th, doing yoga or shooting a game-winning basketball shot, Nike Orchard brings the best of sport to the city and celebrates all forms of movement. It is our newest, biggest sport hub in the region where all athletes belong,” Gangopadhyay.