, Korea

Men’s luxury retail stores on the rise in South Korea

Luxury brands and department stores alike are driving the trend.

Luxury brands in South Korea such as Louis Vuitton, Gucci, Balenciaga, and Kenzo are scrambling to attract men in their 20s and 30s by way of launching stores that cater to them, Korea Bizwire reported.

Louis Vuitton is opening South Korea’s eighth "Men's" store at Lotte Department Store in August. The fashion brand has also set up a pop-up store for men in Seongsu-dong, eastern Seoul, which is open until 31 July.

At the same time, department stores are expanding luxury brand stores for men. For instance, Lotte Department Store’s new foreign fashion mall, which opened on the main store’s fifth floor on 8 July, has set up luxury brand stores for men, taking over an area of 4,960 sq. m.

Galleria Department Store in Seoul’s Apgujeong neighbourhood opened South Korea’s first luxury mall for men in its Luxury Hall West in April. The store expects demand for men’s luxury goods to rise, and for young men to remain interested in fashion in later years.

“Female customers are mostly interested in buying bags. Male customers, in contrast, show interest in a wide variety of products, such as glasses, shoes, wallets, and more,” an industry official commented.

Follow the link s for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

India’s e-commerce market to reach $147.3b in 2024
It will be driven by the expanding internet penetration and better digital payment infrastructure.
E-commerce
Food colors market to reach $5.42b by 2031
Still, the market growth is constrained by strict regulations.

Exclusives

Swarovski cracks TikTok to scale luxury amongst Gen Zs
The Austrian glassmaker is working with influencers to connect with the Singaporean market.
Starbucks Korea opens high-tech store in Seoul
Its first reserve-only branch features AR art installations and a Mixology Bar.