Mainland China remains POP MART's largest market

It reported a total revenue of $1.79b in 2024.

Mainland China continues to be the driving force behind POP MART’s success, generating $1.10b (¥7.97b) in revenue in 2024, a 52.3% increase year-on-year (YoY).

For the full year, POP MART reported a total revenue of $1.79b (¥13.04b), marking a 106.9% YoY increase, and an adjusted net profit of $467.33m (¥3.4b), up 185.9%.

Revenue from markets outside Mainland China, including Hong Kong, Macao, Taiwan, and other regions, also surged by 375.2% to $696.88m (¥5.07b), representing 38.9% of the total revenue.

POP MART also expanded its global footprint, opening 130 brick-and-mortar stores and 192 ROBOSHOPs worldwide. New markets like Vietnam, Indonesia, the Philippines, Italy, and Spain, along with high-profile locations such as the Louvre in Paris and Oxford Street in London, further solidified the company’s international presence.

Additionally, POP MART reorganised its product lineup and continued to see strong results from its key intellectual properties (IPs) like THE MONSTERS, MOLLY, SKULLPANDA, and CRYBABY, which collectively generated over $137.45m (¥1 billion).