, South Korea
196 views
Photo from L’Oréal.

L’Oréal Groupe, partners unveil luxury beauty brand SHIHYO

Its flagship store will open in South Korea.

L’Oréal Groupe, Hotel Shilla and Anchor Equity Partners, will launch a newly-created luxury beauty brand ‘SHIHYO’ through a third-party joint venture Loshian.

In a statement, L’Oréal Groupe said SHIHYO’s flagship store, “Seoul Garden” will be located at The Shilla Seoul Hotel in South Korea.

READ MORE: ‘Clean’ beauty is here to stay: GlobalData

The brand’s formulas will include the signature ingredient, ShiHyo24 which is a patented, nutrient-rich concentrate of the 24 herbal ingredients, that were harvested at the peak of each season, and infused with fermented rice water and ginseng water.

It will offer 24 different types of ampoules featuring 24 herbal ingredients, skincare products such as facial cleanser, essence, and cream, and scalp care products such as shampoo and conditioner.

L’Oréal Groupe added that it is the first beauty brand it launched through a joint venture.

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

India’s e-commerce market to reach $147.3b in 2024
It will be driven by the expanding internet penetration and better digital payment infrastructure.
E-commerce
Food colors market to reach $5.42b by 2031
Still, the market growth is constrained by strict regulations.

Exclusives

Brands told to come clean about beauty care
Consumers are more discerning and can easily spot fake ingredient claims.
Swarovski cracks TikTok to scale luxury amongst Gen Zs
The Austrian glassmaker is working with influencers to connect with the Singaporean market.
Starbucks Korea opens high-tech store in Seoul
Its first reserve-only branch features AR art installations and a Mixology Bar.
Decathlon gets closer to hybrid Singaporean shoppers through pick-up service
The world’s largest sporting goods retailer lets clients pick up online orders on the go.Decathlon is building on the success of its pick-up service in Singapore as it progresses toward its target of having 37 locations in the city-state in the next two years, its top official said.