, South Korea
196 view s
Photo from L’Oréal.

L’Oréal Groupe, partners unveil luxury beauty brand SHIHYO

Its flagship store will open in South Korea.

L’Oréal Groupe, Hotel Shilla and Anchor Equity Partners, will launch a newly-created luxury beauty brand ‘SHIHYO’ through a third-party joint venture Loshian.

In a statement, L’Oréal Groupe said SHIHYO’s flagship store, “Seoul Garden” will be located at The Shilla Seoul Hotel in South Korea.

READ MORE: ‘Clean’ beauty is here to stay: GlobalData

The brand’s formulas will include the signature ingredient, ShiHyo24 which is a patented, nutrient-rich concentrate of the 24 herbal ingredients, that were harvested at the peak of each season, and infused with fermented rice water and ginseng water.

It will offer 24 different types of ampoules featuring 24 herbal ingredients, skincare products such as facial cleanser, essence, and cream, and scalp care products such as shampoo and conditioner.

L’Oréal Groupe added that it is the first beauty brand it launched through a joint venture.

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

5 major shifts in consumer behaviour to expect in 2025
Quality, functionality, convenience, and price drive purchase decisions across all trends.
Fashion industry faces uncertainty in 2025
This is amidst economic challenges, shifting consumer preferences, and global trade disruptions.
Fashion
Nestlé and Formula 1 announce multi-year partnership
It will bring KitKat branding and fan activations to select Grand Prix events.