‘Clean’ beauty is here to stay: GlobalData

It was found that 30% of global respondents spent quite high or very high on skincare. 

Skincare brands will continue to be popular amongst consumers, particularly “clean beauty” products, a report found.

“Clean beauty, called ‘skinimalism’ by some, is going to be a major part of the solution to cost-of-living increases in 2022 and beyond with consumers spending less money on fewer products,” Ryan Whittaker, Consumer Analyst at GlobalData, said.

“Inflation and the cost-of-living crisis may also result in a greater movement toward natural beauty in online spaces and potentially a rise in fad diets and natural beauty hacks to retain relevancy.”

Read more: ‘Clean’ beauty drives Philippines’ skincare market: report

In a report, GlobalData found that 30% of respondents across the globe spent “quite high” or “very high” on skincare products in the last three months. 

The highest relative spenders were shoppers in the Middle East and Africa, and Central and South America. 

“Health has been on everyone’s mind since the onset of the pandemic, and we are seeing consumers becoming more aware of skin conditions connected to skincare,” Whittaker.

“As a result, consumers have moved away from products like acid peels and more towards anti-inflammatory products and probiotics that promise to help the skin biome.”