K-Swiss brings 'House of Court' concept to new Seoul flagship

It is is inspired by the brand’s California tennis heritage.

K-Swiss has officially opened its new two-storey flagship store in Seongsu-dong, Seoul, introducing “The House of Court” to one of Korea’s most vibrant retail districts.

The company said the new flagship store reflects the brand’s California roots and tennis heritage through a modern retail concept featuring a rock wall façade, outdoor court-inspired space, bold orange and red interiors, oversized tennis installations, and immersive product displays.

Opened as part of K-Swiss’ 60th Anniversary celebration, the store offers a wide selection of apparel and footwear, exclusive collaborations including Seoul Exclusive products, and curated brand experiences.

The Seongsu-dong flagship combines K-Swiss’ 1966 California origins with a contemporary shopping environment designed to connect consumers with the brand’s premium sports lifestyle identity.