JCCU expands sustainable product offerings

This includes 18 products that use whitebait as an ingredient.

The Japanese Consumers' Co-operative Union (JCCU) has launched a series of 18 shirasu or whitebait products under its “CO-OP Sustainable Product” series, the consumers’ cooperative federation said in a news release.

Some products in the small pack series that use shirasu as an ingredient will now be sold with the Marine Eco-Label Japan (MEL) mark.

The CO-OP Sustainable Product series uses seafood from certified sustainable fisheries as its main ingredient. MEL is one of these certifications, and the Marine Eco-Label Japan Council certifies fisheries and aquaculture operations conducted with respect to marine resources and ecosystems, the group said.

Under JCCU’s "2030 Goals for CO-OP Brand Products," the group aims to grow the number of its certified marine products and increase the ratio of certified products to more than 50% of the total value of supply.

Follow the link for more news on

Japanese Consumers' Co-operative Union

JCCU Sustainable Products

Also Read

FairPrice Group extends discount schemes through 2025

IKEA’s expansion to New Zealand on track for 2025 opening

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit