, APAC
Photo by Arunodhai V via Pexels

Experience-oriented retailers drive leasing activity

Some brands are engaging customers through various marketing campaigns like pop-ups, exhibitions, and co-branded activities.

Leasing activity in the retail sector is mainly driven by experience-oriented retailers, particularly in food and beverage.

According to Savill’s Asia Pacific Retail report, cafés and casual dining are the fastest-growing segments in the F&B sector.

"We have observed an increasing number of Chinese F&B brands, such as Cotti Coffee and Luckin Coffee, actively expanding their presence in Southeast Asian markets for example," the report said.

Athleisure wear and cosmetics retailers are also thriving due to health trends and tourist spending, whilst jewellery and watch retailers focus on streamlining their store networks.

Meanwhile, luxury retailers are focusing on consolidating their store networks rather than aggressive expansion. Many luxury brands are shifting their attention towards building concept stores and exploring opportunities for pop-up stores. These expansions are typically limited and occur in selective markets such as South Korea, Taiwan, and Malaysia.

Moreover, brands are also prioritising comprehensive customer experiences through initiatives like pop-ups, exhibitions, and co-branded activities. Fendi previously collaborated with HeyTea to launch a co-branded drink in Beijing, expanding the brand's reach and strengthening customer connections.

ALSO READ: F&B leads Asia Pacific retail activity

Luxury brands are also integrating lifestyle elements into stores as seen in examples like the Richard Mille flagship store in Singapore, which includes a restaurant, bar, sports room, watchmaking counter, and a hidden library.

Additionally, retailers are exploring unconventional store formats and locations to attract younger consumers. Many are now opting for spaces in less traditional shopping areas or unconventional venues like cultural heritage projects.

"These stores also serve to increase social media engagement among consumers, promoting both physical sales and online exposure at the same time," the report noted.

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

South Korea's dermocosmetics market ranks 6th globally
It has attracted competition from "concept-dermo," "dermo-inspired," and "pharma-dermo" brands. 
Fashion
Hydration products gain traction in APAC
It was driven by increased awareness of health concerns like global warming and modern lifestyles.

Exclusives

Embracing technology and personalisation drives e-commerce in Indonesia
3 retail executives compare notes on rapid tech-driven growth of e-commerce at Retail Asia Forum.
Embracing hyperlocal retailing in Indonesia
Retail Asia Forum in Jakarta delved on the complexities of implementing hyperlocal retail strategies in a country as diverse as Indonesia.
PT ABC President Indonesia touts retail with personalised digital campaign
COO Dwi Hatmadji showcases successful Gen Z and millennial engagement strategy at Retail Asia Forum 2024
What new brands need to succeed in Asian markets
Price sensitivity remains a critical factor especially in essential categories like food and beverages.