, Thailand
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Photo from Central Retail.

Central Retail unit’s revenue could reach $285.2m

Central Marketing Group has over 40 lifestyle brands in its portfolio.

Central Marketing Group (cmg), the fashion subsidiary of Thailand’s Central Retail, expects its revenue to exceed THB10b ($285.2m) on the back of the $37.1m (THB1.3b) investment to accelerate brand and platform growth.

Cmg President Edwin Yap Hawson said they constantly upgrade its fashion brands’ portfolio to remain competitive and relevant across its broad consumer base.

“Our Fashion category is our largest business, accounting for 2/3 of our total CMG revenue. Especially in the last 3 years, we have seen a strong uptick in premium fashion, as well as street fashion and comfort fashion, driven by Gen Y and Z customers,” Yap said. 

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“Also, Thais are among the most fashion-forward customers within Asia, so we creatively innovate on our merchandise assortment, to cater to our local customers’ preferences. As a result, we have also attracted a lot of fashion-savvy tourists to shop for their needs in Thailand, making Thailand a recognised fashion centre within Southeast Asia,” he added.

Cmg is the distributor of over 40 lifestyle brands such as fashion, beauty, and technology. Its fashion brand portfolio includes Calvin Klein, Ralph Lauren, Tommy Hilfiger, Skechers, Lee, Crocs, Wrangler, and Jockey, amongst others.

The company added that its over 1,900 points of sale also contributed to boosting its sales which have increased by more than 16% year-on-year compared to 2019. It also rose by 34% from 2022.

Aside from adding new brands to its portfolio every quarter, Jitrudee Panitpon, head of the Fashion and Watch Category at cmg, added that its strong presence in online sales channels such as launching an e-commerce website for the company’s top brands, and performing live broadcast across social networks also drove its growth.

$1 = THB35.06

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