Baby food sales in Taiwan to grow despite birth rate decline

GlobalData projected it to expand between 3-4% annually. 

Baby food sale in Taiwan is expected to grow by 3-4% compound annual growth rate to $349.3m in 2028, GlobalData reported. 

This is despite the declining birth rate in the market, high inflation as well as amidst efforts of the government to promote breastfeeding. 

“A large proportion of Taiwanese consumers remained at home in 2022, due to the prevailing COVID-19 restrictions and remote working model. As parents prepared meals for their wards at home, overall baby food consumption in Taiwan (PRC) stagnated in 2022,” Shraddha Shelke, Consumer Analyst at GlobalData, said. 

“However, with authorities lifting all COVID-19 restrictions in the last quarter of 2022, consumers have begun leaving their homes more often for studies, work, shopping, socializing, and leisure.”

Read more: Philippines’ baby food market to shrink by 4.5% annually until 2028

Shelke noted the demand for convenient and time-saving infant formula will likely surge as parents transition to hybrid and onsite work. 

Taiwan’s per capita expenditure on baby food will rise from $570.3 in 2022 to $906.6 by 2027, surpassing the Asia-Pacific average of $169.3 and the global average of $164.8 in 2022, Shelke added.