ASICS acquires race registration platform njuko

It will now offer race registration services globally.

Sportswear company ASICS will now offer race registration services globally with capabilities in Japan, North America, Australia, New Zealand and Europe, following its acquisition of race registration platform njuko SAS.

In a statement, ASICS said njuko is the leading race registration platform in the European market. 

With the acquisition, the two companies, along with Race Roster will provide solutions for the challenges race organizers, and offer runners training plans through the ASICS Runkeeper app, ASICS-sponsored celebrations, and benefits under the OneASICS loyalty programme.

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“Europe is an important market for ASICS, and the njuko platform has proven to be the technology with the best fit for this market,”  said Alex Vander Hoeven, CEO of ASICS Runner App, Inc. 

“With the addition of Pierre Duvelleroy, Benoit Rousseau, and their team, we believe we have added another group of stars to our already incredibly talented team of technology and road race industry experts,” he added.