Photo by Lachlan Ross via Pexels

APAC retailers urged to embrace entertainment-led strategies

Retailers are encouraged to transform their physical stores into entertainment hubs.

Consumers across the Asia Pacific (APAC) are now shifting from conventional product sales toward immersive experiences, according to the WGSN-Asia Shopper Priorities 2024 report.

The report revealed that one-third of Gen Z individuals in Singapore are allocating their funds towards live entertainment whilst Festivals are also boosting music tourism across key markets including China, Singapore, Japan, and Australia.

In Thailand and Indonesia, two in five consumers have also reportedly actively engaged in local or overseas concerts within the past year.

The shift is further propelled by the growing trend of online TV viewing across the APAC region.

Retailers are encouraged to transform their physical stores into entertainment hubs, offering gaming, pop culture, and live performances to elevate the in-store experience and foster lasting loyalty among consumers.

ALSO READ: Asia's retail sector thrives amidst e-commerce dominance

The report also advised retailers to realign their sale calendars around key entertainment events, offering package deals and VIP bundles to enhance customer engagement.

Moreover, it cited the importance of local and regional collaborations, highlighting the growing influence of borderless pop culture in shaping consumer preferences.

Retailers can also effectively bridge the gap between entertainment and retail by elevating film screenings as retail experiences and offering exclusive discounts.

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

South Korea's dermocosmetics market ranks 6th globally
It has attracted competition from "concept-dermo," "dermo-inspired," and "pharma-dermo" brands. 
Hydration products gain traction in APAC
It was driven by increased awareness of health concerns like global warming and modern lifestyles.
Suntory Holdings launches low carbon sugarcane farming project in Thailand
This supports the company’s goal to reduce greenhouse gas emissions by 30% across its value chain by 2030.


Embracing hyperlocal retailing in Indonesia
Retail Asia Forum in Jakarta delved on the complexities of implementing hyperlocal retail strategies in a country as diverse as Indonesia.
PT ABC President Indonesia touts retail with personalised digital campaign
COO Dwi Hatmadji showcases successful Gen Z and millennial engagement strategy at Retail Asia Forum 2024
What new brands need to succeed in Asian markets
Price sensitivity remains a critical factor especially in essential categories like food and beverages.
AI prompts fearless dive into corporate reinvention
Siam Piwat Group’s digital chief touts AI’s transformative power in boosting customer value, personalisation, and brand trust.