, Singapore

Asia business sentiment falls sharply

Thomson Reuters/INSEAD Survey finds steep decline in business sentiment among Asia’s companies concerned with the uncertain global economy and rising costs. 

Business sentiment among Asia’s top companies fell sharply in the third quarter, weighed down by worries about China’s slowing economy, uncertain global economic outlook and rising costs, a Thomson Reuters/INSEAD survey showed. Continued optimism in India failed to lift the gloomy picture.

The Thomson Reuters/INSEAD Asia Business Sentiment Index fell to 66 in the third quarter of this year from 74 in the second quarter, its steepest decline in three years. A reading above 50 indicates an overall positive outlook.

Companies in India were the most positive with a maximum score of 100 for the second consecutive quarter after pro-business leader Narendra Modi was elected prime minister.

In contrast, Taiwanese businesses were the most negative, with a score of 33.

“While growth is still robust across Asia, businesses are grappling with a number of challenges, including worries about rising interest rates as the Fed begins to press the brakes,” said Frederic Neumann, the Hong Kong-based co-head of Asian economic research at HSBC.

He also said business conditions in China had become more uncertain amid a softening real estate market.

Chinese companies polled were neutral about their prospects, which led China’s score in the third quarter to drop to 50 from 67. China’s economy is expected to grow 7.3% this year, its weakest pace in 24 years, a Reuters poll of analysts shows.

Singapore also turned in a third-quarter reading of 50, a sharp drop from the previous quarter’s score of 67.

The index surveyed 200 of the Asia-Pacific region’s top companies in 11 economies across sectors including financials, property, resources and technology.

Companies participating in the survey included Australian construction materials firm James Hardie Industries Plc, Japan’s Fast Retailing Co Ltd and Indian drug manufacturer Lupin Ltd, among others.

The poll, conducted by Thomson Reuters in association with INSEAD, a global management and business school, was compiled from September 1-12.

It showed global economic worries, rising costs and other risks including currency volatility and regulatory uncertainty, were the key business concerns.

Of the 120 companies that responded, 64% reported a neutral outlook, while 34% said they had a positive outlook and 1.67% were negative.

India bullish, China slips

Business sentiment in key Asian economies India and Thailand benefited from political change.

In India, Prime Minister Modi’s election has helped lift the stock market to record highs, while in Thailand, the end of months of political unrest and the establishment of a military government eased businesses concerns.

“One hundred-plus days into the Modi government and sentiment seem to be improving, albeit gradually,” said Girish Vanvari, co-head of tax at KPMG in India. “We are certainly in for a period of gradual sustainable growth.”

The election of President Joko Widodo also helped businesses in Indonesia, Southeast Asia’s largest economy, to achieve an overall positive score of 75 in the third quarter.

Slowing growth in Asia’s largest economy, China weakened business sentiment in the third quarter. All Chinese companies polled were neutral about their outlook and most listed global economic uncertainty as their greatest risk.

Apart from China, sentiment in South Korea and Singapore also slipped to neutral from positive in the second quarter. Taiwan was the only country in the region in negative territory with a score of 33.

Sentiment in the Philippines, which had posted a maximum score of 100 in the second quarter, dropped sharply to 83 as some companies lowered their bullish views on the outlook and employment levels.

Corporate sentiment among Australian companies also fell to 75 from 79 in the second quarter, while Japan edged higher to 59 from 56. Export-driven South Korea maintained its neutral reading of 50, the same as the second quarter.

Autos positive, Property down

By sector, autos, resources, pharmaceuticals and food were the most positive across the region with readings of 75.

The property sector recorded a sharp decline in sentiment, with the sector’s score falling to a more than two-year low of 63 from 79 in the second quarter. Many companies lowered their outlook to neutral as China’s property sector faces a deepening slowdown.

Pull-out Quote: 

“Global economic worries, rising costs and other risks including currency volatility and regulatory uncertainty, were the key business concerns.”

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Indonesia implements non-halal labeling for cosmetics
About 44% expressed the need for personalised offerings that align with their cultural background. 
Fashion
Average retail rents rise across Japan in Q1 2024
Kyoto’s average rents exceeded pre-pandemic levels for the first time.

Exclusives

Global uncertainties influence Vietnamese consumer preferences
Still, the country’s retail and e-commerce sectors continue to expand.   THINK of the lingering global uncertainties in the market, and that well explains why consumer spending in Vietnam remains cautious.   At the recent Retail Asia Forum in Ho Chi Minh City, Lam Thi Ngoc Hao, partner head of clients and markets and head of business transformation at KPMG, said global uncertainties, including the effects of the COVID-19 pandemic and geopolitical tensions, continue to shape Vietnamese’s consumer behaviour.   She said the combined challenges make economic recovery difficult. Consequently, consumers become more cautious and deliberate in their spending decisions.   With Vietnam’s GDP per capita projected to rise significantly by 2030, driven by a youthful demographic and increasing disposable incomes, Hao emphasised the immense potential for businesses to capitalise on shifting consumer preferences.   She said that the average increase for retail apartments is around 7%–8%, with those sold outside the shop experiencing a range of 6%–7%. Additionally, e-commerce is expected to see significant growth, potentially reaching up to 17.7%.   Technological innovation plays an important role in enhancing customer experiences and driving business growth.   Hao highlighted the growing demand for artificial intelligence (AI)-driven solutions amongst businesses, with a majority expecting tangible returns on their investments within a few years.   She cited two primary categories of AI adoption, including everyday AI, aimed at boosting operational efficiency and customer satisfaction, and game-changing AI, poised to revolutionise industry dynamics in the coming years.   Urging businesses to embrace technological advancements whilst mitigating risks, she stressed the importance of strategic foresight in navigating the evolving landscape.   She said that over the past four years, KPMG conducted extensive global research involving 21 countries and over 82,000 participants, with 1,549 participants from Vietnam.   Utilising their customer experience measurement framework, KPMG assessed satisfaction, loyalty, and brand advocacy amongst participants, providing valuable insights for businesses to enhance customer experiences.   Their framework, employed across 150 countries, identified six key pillars influencing customer experiences, including product differentiation, personalised solutions, prompt issue resolution, empathetic customer service, proactive problem-solving, and continual innovation.  
Diving into digital platforms and young Filipino shopping habits
Kadence Philippines urges brands to prioritise seamless navigation, enhanced engagement, and sustainability efforts.
E-commerce
Blurring lines between online and offline retail in Asia Pacific
Foodpanda executive explains consistent service levels through efficient logistics and quality control measures.

Event News

Event News

Global uncertainties influence Vietnamese consumer preferences
Still, the country’s retail and e-commerce sectors continue to expand.   THINK of the lingering global uncertainties in the market, and that well explains why consumer spending in Vietnam remains cautious.   At the recent Retail Asia Forum in Ho Chi Minh City, Lam Thi Ngoc Hao, partner head of clients and markets and head of business transformation at KPMG, said global uncertainties, including the effects of the COVID-19 pandemic and geopolitical tensions, continue to shape Vietnamese’s consumer behaviour.   She said the combined challenges make economic recovery difficult. Consequently, consumers become more cautious and deliberate in their spending decisions.   With Vietnam’s GDP per capita projected to rise significantly by 2030, driven by a youthful demographic and increasing disposable incomes, Hao emphasised the immense potential for businesses to capitalise on shifting consumer preferences.   She said that the average increase for retail apartments is around 7%–8%, with those sold outside the shop experiencing a range of 6%–7%. Additionally, e-commerce is expected to see significant growth, potentially reaching up to 17.7%.   Technological innovation plays an important role in enhancing customer experiences and driving business growth.   Hao highlighted the growing demand for artificial intelligence (AI)-driven solutions amongst businesses, with a majority expecting tangible returns on their investments within a few years.   She cited two primary categories of AI adoption, including everyday AI, aimed at boosting operational efficiency and customer satisfaction, and game-changing AI, poised to revolutionise industry dynamics in the coming years.   Urging businesses to embrace technological advancements whilst mitigating risks, she stressed the importance of strategic foresight in navigating the evolving landscape.   She said that over the past four years, KPMG conducted extensive global research involving 21 countries and over 82,000 participants, with 1,549 participants from Vietnam.   Utilising their customer experience measurement framework, KPMG assessed satisfaction, loyalty, and brand advocacy amongst participants, providing valuable insights for businesses to enhance customer experiences.   Their framework, employed across 150 countries, identified six key pillars influencing customer experiences, including product differentiation, personalised solutions, prompt issue resolution, empathetic customer service, proactive problem-solving, and continual innovation.