Saudi Arabia’s Panda Retail uses AI for pricing decisions

This will be applied to about 200 hypermarkets and supermarkets.

Saudi Arabia-based grocery store chain Panda Retail has leveraged artificial intelligence to guide the company in deciding the price for the products it offers across its nearly 200 hypermarkets and supermarkets.

Panda Retail tapped the intelligence pricing platform of Revionics to enable “a more data-driven and customer-centric approach” to its pricing decision, Revionics said in a statement.

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“We know that customer preferences change as the world economy shifts, and that’s why we’re committed to tailoring our offerings to each individual and, above all, making sure we provide real value,” said Ahmad Chehade, chief marketing officer at Panda Retail Company.

Panda Retail Company, which sees over 100 million customers yearly, has been investing in modern technology systems to improve customer satisfaction and profitability.