KK Group returns to Indonesia with three-brand rollout

It plans to launch its X11 culture store in 2025, and KKV and THE COLOURIST in 2026.

KK Group announced its official return to the Indonesian market with a three-brand portfolio set to be introduced in phases starting December 2025.

The China-founded group’s portfolio includes KKV, THE COLOURIST, and X11.

The firm’s X11 culture concept store will be the first brand to launch in Indonesia in December 2025, it said.  

In the first phase, X11 will roll out in Greater Jakarta, in Java, economic centres in East Java, Bali, and selected island markets, KK Group added.

The retailer plans to introduce KKV and THE COLOURIST in Indonesia in 2026. 

It is also evaluating to launch its PET TRIBES pet-focused store in the country.

KKV offers home goods, stationery, food and fashion, and THE COLOURIST offers cosmetics and skincare products.

The group operates more than 1,000 stores in over 200 cities across China and more than 150 stores in Southeast Asia, focusing on experiential, design-led retail formats, it said.