JD Super partners with Ding Fong to supply frozen durian to China

Ding Fong will supply 2,500 tonnes of frozen Thai durians to China.

JD Super, the supermarket division of JD.com, has signed a partnership with Thailand’s liquid nitrogen-frozen durian producer, Ding Fong Co., Ltd.

The agreement, announced on 8 April, will see Ding Fong supply 2,500 metric tonnes (150 containers) of premium frozen Thai durians exclusively to Chinese consumers.

Ding Fong, responsible for about 30% of Thailand’s liquid nitrogen-frozen durian exports, uses advanced rail-guided freezing technology to preserve the fruit’s quality. All durians sold by JD Super are sourced from top Thai growing regions and frozen within two–five days of harvest to ensure freshness.

The partnership allows JD Super to offer competitive pricing and guarantees, including compensation for damaged fruit and accurate weight verification. For instance, JD Super guarantees that its Thai Monthong durians (2-3 kg) will contain 3.5 plump fruit chambers, with refunds available for issues like underripe pulp or spoilage.

China’s durian imports hit nearly $7b in 2024, solidifying the country as the largest global market for the fruit. JD Super has seen a 30% annual growth rate in durian sales over the past three years and a doubling of liquid nitrogen-frozen durian sales since 2022.