HappyFresh Supermarkets starts delivering groceries across Southeast Asia

It was launched in Indonesia, Malaysia, and Thailand.

HappyFresh has launched the HappyFresh Supermarket in Indonesia, Malaysia and Thailand to deliver high-quality groceries to consumers.

HappyFresh Supermarket will provide 15,000 stock-keeping units of fresh, dry, and frozen products in its inventory within three closely monitored temperature zones. It was first launched in Jakarta, Kuala Lumpur, and Bangkok.

“HappyFresh Supermarket is one step closer towards our vision of simplifying the lives of our consumers and just a couple of months after launching, we see tremendous interest with month-on-month growth in users of 300%,” Guillem Segarra, CEO of HappyFresh, said.

“To meet this demand, we are rolling out more and more facilities to increase our coverage area and provide much greater accessibility. Grocery is in our DNA.”

HappyFresh noted it will offer competitive pricing and promised that it will not have any out-of-stock moments.

“The grocery industry is going through a massive transformation driven by a fundamental change of shopping habits. Southeast Asia is at the cusp of it,” Segarra said.

He said the company is focusing largely on setting the fundamental building blocks to cater to the needs of 100 million shoppers as the grocery industry, currently valued at $300b, grows.

“We believe that our customers should have the choice to pick from a wide range of products, freshly handpicked at affordable prices, without having to compromise on quality. HappyFresh Supermarket is a one-stop-shop to satisfy their daily and weekly grocery needs, and we want to make it accessible to everyone.”