Global fruit puree market to hit $10.1b by 2035

The rising demand for natural and healthy food products is driving growth.

The global fruit puree market is expected to grow from $4.8b in 2023 to $10.1b by 2035 at a CAGR of 6.5%, according to Allied Market Research.

The report said that the rising demand for natural and healthy food products is driving growth, with strong adoption in dairy, bakery, infant food, and beverages. The shift toward plant-based diets is also fueling demand. Advances in processing technology are improving product quality and shelf life. However, high production costs and seasonal supply fluctuations remain challenges. Growth in organic purees and e-commerce presents new opportunities.

Tropical and exotic fruits accounted for nearly one-third of the market in 2023 and will maintain dominance, driven by demand for mango, passion fruit, guava, and dragon fruit purees. Citrus fruit purees, led by orange, lemon, and lime, are expected to grow at the fastest CAGR of 7.1%.

Conventional purees held over half of the market in 2023, driven by cost-effectiveness and availability. The organic segment is growing fastest at a 7.3% CAGR, with rising demand for chemical-free products from health-conscious consumers and baby food makers.

Moreover, food and beverages accounted for two-fifths of the market in 2023, with strong demand for fruit purees in smoothies, juices, bakery, and dairy products. The cosmetics and personal care segment is expanding at a 7.3% CAGR, driven by demand for natural skincare and haircare ingredients.

Asia-Pacific led the market in 2023 and will continue to dominate, with the fastest growth at a 7.3% CAGR. "The Asia-Pacific fruit puree market is expanding due to increasing demand for healthy beverages, growth in the food processing industry, and rising consumer preference for natural, preservative-free products," the report said.