Beam Suntory rebrands as Suntory Global Spirits

This marks Suntory Holdings' 10 years of thriving spirits business growth since acquiring Beam Inc. in 2014.

Beam Suntory has officially rebranded itself as Suntory Global Spirits. 

The change coincides with Suntory Holdings' 10 years of continuous growth since acquiring Beam Inc. in 2014.

Under the leadership of Tak Niinami, president and CEO of Suntory Holdings, and Executive Chairman of the Board of Directors, Suntory Global Spirits. the company has expanded from a $2.5 billion-dollar entity to a $5.5 billion-dollar global powerhouse, with now over 6,000 employees worldwide.

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“Now is the right moment to deepen our shared passion for the innovation and artistry that deliver incredible experiences through our products and fully unlock our unified advantage across our leading spirits portfolio,” said Niinami.

“Suntory Global Spirits demonstrates our global leadership and premium position in the market, whilst enabling us to build upon the strong and positive brand recognition that Suntory has worldwide,” added Greg Hughes, president and CEO of Suntory Global Spirits.