Balmain deploys PLM system to streamline product lifecycle operations

Ready-to-wear operations went live in about seven months

French luxury house Balmain has implemented a new product lifecycle management platform from Centric Software to replace multiple legacy tools and unify its end-to-end product development operations.

The system centralises processes across design, development, sourcing, compliance, pricing, and commercialisation, creating a single source of product data from concept through to market launch.

The rollout was completed for Balmain’s ready-to-wear division in about seven months, with a planned expansion to accessories in a later phase.

The initiative is part of a broader effort to improve data consistency, reduce duplicate workflows, and strengthen operational efficiency across teams.

With the new platform in place, Balmain said it has streamlined workflows, reduced redundant data entry, and improved access to more reliable product information.

The company also highlighted improvements made through the redesign of bill of materials templates during implementation.