ASICS spins off Onitsuka Tiger into standalone unit

Regional operations will be reorganised under OT GROUP.

Sports apparel giant ASICS has announced plans to spin off its Onitsuka Tiger business to capitalise on its recent growth and growing recognition as a premium lifestyle brand.

The unit will be separated into OT GROUP Corporation, a wholly owned subsidiary, through an absorption-type company split effective 1 January 2027.

The company also approved a policy to reorganise Onitsuka Tiger operations across its regional subsidiaries, placing them under the management of OT GROUP as part of a broader effort to strengthen the brand’s global business structure.

According to Asics, the move comes as Onitsuka Tiger continues to experience rapid international growth, fueled by expanding market presence and rising global brand recognition. The brand has accelerated the rollout of directly operated stores and has been positioning itself as a luxury lifestyle brand.

The restructuring is intended to give the brand more independence, speed up decision-making, strengthen governance, and improve performance transparency across the Asics Group.

“Through these measures, the company aims to further enhance the brand value of Onitsuka Tiger, achieve sustainable business growth, and increase the overall corporate value of the Asics Group,” the group said.

Under the new structure, OT GROUP will serve as the global headquarters for the Onitsuka Tiger business. The company will oversee subsidiaries responsible for key functions, including sales, manufacturing, and regional operations worldwide.