Amorepacific reopens Seoul flagship with AI-driven beauty tech

It features AI-driven skin and scalp diagnostics.

Amorepacific has reopened its flagship store AMORE YONGSAN at its headquarters in Yongsan, Seoul, introducing a redesigned space focused on its corporate vision, “Create New Beauty.”

The flagship combines a showroom, AI-powered skin diagnostics, bespoke cosmetics services, research functions, and community spaces in a single integrated experience. Amorepacific describes the concept as a “House of New Beauty,” aiming to merge beauty, science, and wellness under its “Holistic Longevity” approach.

A key feature is Amore Bespoke, a customisation service that allows customers to create made-to-order products such as foundation, lip color, and hair treatments on site.


The Here Custom Match Lip service also now includes a self-color diagnosis experience zone. 

Additionally, a new City Lab introduces AI-based skin and scalp analysis through “My Skin Future,” which predicts future skin conditions based on data and lifestyle factors.

The Amore Beauty Lab also allows customers to take part in product testing and research activities. The store supports multilingual services, global payment systems, and tax refunds for international visitors. It also features curated product zones, gifting areas, and event spaces for brand and influencer activities.