CJ Olive Young to launch ‘Olive Point’ loyalty system in May

Points can be used like cash across its online and offline stores.

CJ Olive Young will introduce a new membership rewards program called “Olive Point” in May.

The system allows Olive Members to earn points that can be used like cash at both online and offline stores. Members will earn Olive Points in addition to existing CJ ONE Points, with related promotional events to be rolled out throughout May.

CJ Olive Young said the initiative is part of its ongoing effort to strengthen benefits for loyal customers, moving beyond traditional discount-based perks such as tiered coupons toward more experiential rewards and brand-focused experiences.

Olive Young has also been expanding experience-based benefits for higher-tier members, including monthly “Olive Class” programs in collaboration with beauty, wellness, and lifestyle partners such as Hyundai Card Cooking Library and the talent platform Taling.

Membership tiers are based on spending over the past six months: Gold $679.92m (over 1 million KRW), Black $475.94–$679.92 (700,000–1 million KRW), Green $271.97–$475.94 (400,000–700,000 KRW), Pink $67.99–$271.97 (100,000–400,000 KRW), and Baby $67.99 (under 100,000 KRW).

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