Moncler strengthens direct retail in Thailand

The store spans 225 square meters.

Moncler has opened its first directly operated store in Thailand at ICONSIAM, strengthening its presence in the Asia Pacific region.

The 225-square-meter boutique reflects the brand’s alpine heritage blended with a modern city aesthetic. The interior features a black-and-white palette with warm wood accents, a black marble chess-patterned entrance, and floor-to-ceiling moldings that create a clean and architectural look.

The store carries women’s and men’s pieces from the latest Moncler Collection, including outerwear, ready-to-wear, accessories, and eyewear.

The opening marks a key step in Moncler’s regional expansion and reinforces Bangkok’s position as a growing luxury retail destination.