FMCG Asia Awards 2025 Winner: Alex Chen of Yeo's

Alex Chen of Yeo’s Singapore shares how the Gen Tea campaign engages youth by connecting them to Singaporean identity and culture.

He also emphasises Yeo’s First Harvest Green Tea, which blends convenience with premium-quality tea. Both initiatives were recognised at the FMCG Asia Awards 2025, earning Campaign of the Year - Singapore and Consumer Good of the Year (Non-Carbonated Beverage) - Singapore.

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