Miniso opens largest Melbourne flagship store

This is the brand’s 10th store in Australia since March 2025.

Miniso has opened its biggest store in Melbourne, Australia.

The 500-square-meter flagship is the brand’s largest in the city and offers a wide range of products including plush toys, stationery, beauty, lifestyle essentials, and electronics.

The store features exclusive character collaborations like Disney’s Stitch, Winnie the Pooh Naughty Party, Mickey Fun Crash, and the Highpoint-only Ufufy Fruit Collection.

To celebrate the grand opening, Miniso hosted a series of events featuring Australian celebrity Tahan Lew-Fatt, live dance performances, and special promotions including store-wide discounts, gifts, and exclusive giveaways for guests who shared their experience on social media.

This is Miniso’s 10th store in Australia since March 2025, part of the company’s ongoing expansion plans to grow its presence in the local market with more stores planned for 2025 and beyond.