Samsung Singapore launches TikTok Shop

It features livestreams by local creators.

Samsung Electronics Singapore has officially launched its TikTok Shop, offering a new way for consumers to buy its products through interactive live commerce.

The company said it aims to engage a digital-first audience through live commerce, leveraging local creators and livestreamers to showcase a wide range of products, including mobile devices, TVs, home appliances, monitors, and more.

The platform will provide an immersive shopping experience, catering to consumers who prefer real-time interactions and third-party recommendations before making a purchase.

Shoppers can also look forward to exclusive deals during livestreams, as well as creator-led Q&A sessions and product demonstrations.