Alfamart to open 200 more stores in Luzon by 2025

It had a total of 2,100 stores as of end 2024.

Alfamart, the minimart chain under SM Group, will open at least 200 new stores in Luzon this year, expanding its network beyond the 2,100 outlets it had at the end of 2024.

The expansion drive is expected to generate more job opportunities, following the creation of over 2,500 new positions last year. This growth was fuelled by store openings and the launch of a new distribution center in Sariaya, Quezon.

Celebrating its 10th anniversary in the Philippines last year, Alfamart has established a presence in 11 provinces, including Cavite, Laguna, Batangas, Quezon, and Bulacan,as well as 15 cities in Metro Manila.

It is also expanding partnerships with local businesses, including Laundry Express, Coco Fresh Tea & Juice, and Potato Corner, which have set up outlets in select locations.

As part of its strategy to enhance customer experience, Alfamart is upgrading its in-store services. The retailer has partnered with local hog raisers and poultry farmers to offer competitively priced frozen meats and has introduced in-store butchers in select branches to provide custom cuts and portion sizes.

“As we grow, we want our communities to grow with us,” Harvey T. Ong, chief operating officer of Alfamart Philippines, said. “Fostering inclusive growth, creating more business and employment opportunities, and bringing modern minimart convenience to Filipino neighborhoods remain our priorities as we enter our second decade of service.”