Bisconni Ismail Industries receives Home Brand of the Year - Pakistan at FMCG Asia Awards 2024

Its premium range of products has resulted in a positive bottom-line with high gross profit.

Food manufacturing company Ismail Industries, the creator of the biscuit line Bisconni, took home the Home Brand of the Year - Pakistan category title at the coveted FMCG Asia Awards 2024 for the recent launch of its Premium Range that enhances the brand’s profitability and provides high-quality local products.

One of the key strengths of Bisconni’s premium range is its ability to offer premium products that combine the traditional baking methods with modern innovations. With an emphasis on quality, these products provide consumers with a sense of indulgence that is unavailable in locally produced goods. Bisconni fills a gap in the market for premium products made in Pakistan, meeting the needs of consumers who seek both quality and local craftsmanship.

Bisconni Premium's launch is a significant milestone for the company. This range has proved to be a critical move for the company’s financial health and recruiting a niche consumer base as well. It has protected the company's bottom line by offering products with higher profit margins.

By targeting a more upscale segment of the market, Bisconni has been able to leverage premium pricing, which has further supported the company’s financial objectives, resulting in a 5% increase in their gross profit.

At the same time, this launch has allowed Bisconni and Ismail Industries to differentiate itself from competitors and strengthen its position in the market, proving that there is room for innovation and growth even during challenging times.

In its second year, the Premium segment has also successfully achieved a sales value contribution of 15%, allowing the company to reinvest in its brands equity.

This product line has successfully closed the quality gap between local and imported products by offering the consumers the very best product made in their homeland. Bisconni’s commitment to excellence and innovation has set a new benchmark in the industry by meeting and exceeding international standards.

“The impressive growth in profitability and consumer engagement has shown us that even during adversity, there is potential for remarkable transformation. Bisconni's Premium Range stands as a case study in how strategic innovation can redefine a brand's trajectory, setting new standards in quality and excellence," Bisconni COO Sabir Godil said.

Organised by Retail Asia, the FMCG Asia Awards celebrates the most outstanding companies in Asia’s FMCG industry, recognising exceptional products, innovative initiatives, and remarkable projects.

The FMCG Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's exceptional products or initiatives in the FMCG industry, please contact Jane Patiag at [email protected].