, India
162 views
Photo by Aditya Wardhana via Unsplash

Decathlon to invest $111m in India expansion

It will be used to increase the number of stores and boost local manufacturing.

Decathlon will invest $111m (€100m) in expanding its presence in India over the next five years.

According to Reuters, the funds will be used to increase the number of stores and boost local manufacturing.

Since its entry into India in 2009, Decathlon has capitalised on the growing fitness trend, offering a variety of sports equipment. The Indian sports goods market is projected to grow by 69%, reaching $6.6b between 2020 and 2027, with competitors like Puma and local brands also vying for market share.

Decathlon plans to expand its store network from the current 110 to 190 locations. The retailer, which operates 1,700 stores globally, is also focusing on increasing the proportion of locally-made products. Currently, 68% of Decathlon's sales in India are from domestically produced items, with a goal to raise this figure to 85% by 2026.

Sankar Chatterjee, CEO of Decathlon India, aims to double the company’s business in India within three to five years. 

Decathlon has also identified India as a priority market and expects it to become one of its top five global markets within five years.
 

Swarovski menguasai TikTok untuk perluas skala luxury di kalangan Gen Z

Produsen Kristal asal Austria ini bekerja sama dengan influencer untuk menjangkau pasar Singapura.

Dear Me Beauty berencana membuka flagship store

Store ini dapat menjadi fondasi bagi pertumbuhan pasar yang lebih luas.

Kawan Lama Indonesia mengaburkan batas antara belanja online dan offline

Pengunjung  platform e-commerce grup, Ruparupa.

Mal-mal di Filipina menarik pengunjung dengan pengalaman liburan yang lengkap

Pengunjung diperkirakan akan datang setelah jam kantor hingga larut malam.

Urban Revivo membuka cabang terbesar di Bangkok

Peritel fast fashion asal Cina ini membuka toko seluas 3.

Samsonite memanfaatkan data untuk tingkatkan penjualan

Produsen koper asal AS ini meningkatkan saluran daring untuk mendorong pendapatan di Asia Tenggara.

Belanja hyper-personalisasi jadi tren utama di Asia Tenggara

Data dan analitik memungkinkan brand mengoptimalkan pengalaman shopper baik secara daring maupun di toko fisik.

SSI Group meningkatkan investasi dalam ritel terpadu

Perusahaan yang menaungi brand-brand seperti Hermes dan Cartier ini sedang menyempurnakan omnichannelnya.

Peritel Asia-Pasifik manfaatkan subscriber untuk dorong pertumbuhan

Subscription menjadi sumber pendapatan yang stabil selama masa penurunan ekonomi.