Chayapat Ratchatawipasanan
Chayapat Ratchatawipasanan is a Principal Beauty and Personal Care Analyst at Mintel Reports Thailand. He is based in Bangkok and provides insights into the Thai beauty and personal care market. He previously held roles as regional skincare R&D and insights manager, specialising in sunscreen formulation and innovation research at a leading Japanese cosmetics company for over eight years.
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Commentary
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If the AI agent doesn't know your brand, neither does your next customer