, APAC
Photo by Mizuno K via Pexels

58% of consumers use devices for food purchases

Consumers are spending less time cooking at home, opting for faster and more convenient food options.

About 58% of consumers now use devices to browse and buy food, according to Euromonitor’s Voice of the Consumer: Digital Survey 2024.

The survey, which analysed responses from internet-connected consumers across 20 countries, shows a shift towards digital shopping and away from traditional grocery trips.

Consumers are spending less time cooking at home, opting for faster and more convenient food options. This change has led to smaller, more frequent shopping trips and increased use of subscription and delivery services. 

Retailers are responding by offering cook-at-home kits, ready-to-eat meals, and in-store dining options,  placing traditional food retailers in direct competition with foodservice providers, direct-to-consumer (DTC) brands, and delivery platforms.

Digital channels have gained prominence, with 45% of consumers purchasing groceries via livestreaming platforms, the second-highest category behind apparel and accessories. Livestreaming allows for interactive engagement with hosts, enhancing the shopping experience beyond what traditional online platforms offer.

Despite these digital advancements, physical stores still dominate food spending. In 2023, local grocers, supermarkets, and hypermarkets accounted for 72% of global grocery sales, while eat-in orders represented half of foodservice spending. However, these traditional channels have been losing ground to discounters, warehouse clubs, food product e-commerce, and on-the-go foodservice options.

Euromonitor projects that e-commerce and on-the-go foodservice will continue to gain market share through 2028.

Meanwhile, the report stress that the challenge for retailers is to stand out in a crowded marketplace where many offer similar products. As digitalisation levels the playing field, differentiation becomes crucial.

“Certain retailers are orientated around discovery, but several merchants, including marketplaces, are trying to be an “everything store.” As such, retailers and brands are challenged with how to differentiate in an era of same,” it stated.

Follow the link for more news on

Kawan Lama Indonesia mengaburkan batas antara belanja online dan offline

Pengunjung  platform e-commerce grup, Ruparupa.

Toys ‘R’ Us Asia mengandalkan ‘Kidult’ untuk mendorong penjualan mainan

Remaja dan orang dewasa berusia 12 tahun ke atas semakin banyak membeli brand mainan ikonik dari era 80-an dan 90-an.

MINISO membuka toko terbesar di dunia di Jakarta

Peritel asal Cina, MINISO, menargetkan ekspansi hingga 1.

PUMA bidik konsumen muda tech-savvy di TikTok

Produsen pakaian olahraga terbesar ketiga di dunia ini memanfaatkan influencer lokal untuk terhubung dengan pasarnya.

Mengapa e-commerce perlu beralih ke prioritas yang customer-centric

Pengalaman shopper yang terintegrasi di platform fisik dan digital sangatlah penting.

Bagaimana peritel dapat sukses menjangkau pasar Gen Z yang terus berkembang

Secara global, Gen Z diperkirakan akan memiliki total pengeluaran konsumen sebesar $12 triliun pada 2030.

K3Mart memadukan budaya Korea dan produk UMKM lokal dalam satu gerai

Convenience store itu menyediakan perbandingan produk impor dan produk lokal sebesar 50:50 di 30 outlet mereka.

Bagaimana L’Oréal memanfaatkan teknologi digital untuk menjadi ‘beauty life companion’

Menggabungkan data, kreativitas, dan teknologi mutakhir untuk membentuk ulang pengalaman konsumen.

Ayala Malls mengambil langkah berani ke arah redevelopment berteknologi tinggi

Inti dari transformasi ini adalah experiental store yang menggabungkan belanja dengan inovasi teknologi terbaru.