JD Super and Quinta do Noval partner to bring premium Portuguese wines to China

It will expand the selection of Portuguese wines on JD Super’s platform.

JD Super, the online supermarket arm of JD.com, and Portuguese port wine producer Quinta do Noval have formalised a strategic cooperation agreement at the Portuguese Embassy in Beijing.

In a statement, JD Super said the partnership aims to introduce Chinese consumers to premium Portuguese port wines, enriching the market with direct procurement.

Portuguese Ambassador to China, H.E. Paulo Jorge Nascimento, also lauded the collaboration as an opportunity for Chinese consumers to experience Portugal's culture through its wines.

The formal ceremony showcased Quinta do Noval’s flagship wines, including Fine Ruby Port, Late Bottled Vintage Port 2016, and 10-Year-Old Tawny Port.

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The full range of Quinta do Noval wines will soon be available on JD Super.

Looking ahead, JD Super said it remains committed to expanding its presence in major wine-producing regions.