, APAC
Photo by Viki Mohamad from Unsplash

Frictionless commerce faces uphill battle from lukewarm customer feedback

The sector gained a moderate $375.m from retail in 2023.

Frictionless commerce has been facing scrutiny due to the current lukewarm response from consumers, attributed to changing consumer habits and additional obstacles to its convenience.

In a report, GlobalData said ease of entry is one of the barriers in attracting consumers. Consumers have been turned off by requests, like downloading an app required to enter a store and using in-house technology to go through the process, rendering convenience a challenge.

The sector posted $375.m from retail in 2023, representing lower than 0.01% of the overall global in-store retail market.

ALSO READ: Social media influence nearly half of Asian consumers' purchase decision

Currently, it is forecasted that frictionless commerce will attain a compound annual growth rate of 15.6% between 2022 and 2030, resulting in a total revenue of $1b by 2029. Trends like cheaper sensors in stores, the opening of planned stores, and expansion of frictionless commerce tech will be indicators of the sector’s success.

“Consumers are hesitant to adopt frictionless commerce for understandable reasons. Introducing a new product or technology will always be difficult, and the market is pushing back against frictionless commerce. It may be innovative, but consumers have the final say and do not seem enormously supportive of this new retail concept,” Aisha U-K Umaru, Thematic Intelligence Analyst at GlobalData, stated.

Swarovski menguasai TikTok untuk perluas skala luxury di kalangan Gen Z

Produsen Kristal asal Austria ini bekerja sama dengan influencer untuk menjangkau pasar Singapura.

Foodpanda mengotomatisasi ‘dark stores’ di Singapura untuk mempercepat pengiriman

Gudang 24/7-nya memastikan pemenuhan pesanan sepanjang waktu.

Peritel Singapura masuk pasar Thailand dan Malaysia melalui Shopee dan Lazada

Menjual di platform-platform ini jauh lebih murah dibandingkan membuka toko fisik.

Dear Me Beauty berencana membuka flagship store

Store ini dapat menjadi fondasi bagi pertumbuhan pasar yang lebih luas.

Rakuten menggunakan robot otonom untuk meningkatkan pengiriman tahap akhir

Mereka dapat melakukan pengiriman pada malam hari dan saat cuaca buruk berkat sensor LiDAR.

Erajaya Digital membuka toko elektronik terbesarnya

Cabang ini merupakan toko konsep ke-80 dari sekitar seribu cabang yang tersebar di seluruh Indonesia.

Pasar perawatan hewan peliharaan melejit di Singapura

Mereka menghabiskan uang untuk pelajaran renang, yoga hewan, pilates, dan lainnya.

Jaringan makanan cepat saji asal Cina membidik listing di Hong Kong

Mereka menggunakan kota ini sebagai tempat uji coba untuk ekspansi lebih lanjut ke luar negeri.