Korean skincare brand AXIS-Y opens flagship store in Seoul

The store is located in the Cheongdam district, below AXIS-Y headquarters.

Korean skincare pioneer AXIS-Y launched its flagship offline store in Chengdam district in Seoul.

The flagship store is located on the first floor of AXIS-Y’s headquarters.

Situated on a prime location "know for its dynamic atmosphere,"  AXIS-Y said its flagship store is "more than just a store" but a place meant for "connection and celebration."

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AXIS-Y attributed its success to its global multicultural team, as well as its inclusivity in internal practices and community engagement, welcoming feedback from its user base, initiating dialogue for future products and campaigns.