FMCG Asia Awards 2023 Winner: Danone Indonesia
Anggi Morika Septie, Marketing Manager of SGM Eksplor, reveals the impactful Biar Aku Aja campaign, addressing economic pressures in mid-low socio-economic areas.
Leveraging insights, product innovation with Iron C, and community partnerships, it is a strategic initiative that is not just a marketing triumph but a vital contribution to combatting childhood anemia in Indonesia.
Learn more here.
Commentary
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