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FMCG Asia Awards 2023 Winner: Budweiser Brewing Company APAC Limited
Hear from Budweiser Brewing Company APAC Limited's Chief Legal and Corporate Affairs Officer, Craig Katerberg, as he showcased how their BEES platform created a buzz at the Campaign of the Year - China and the Digitalization Initiative of the Year - China categories at FMCG Asia Awards.
The company achieved 65% revenue in September 2023, coupled with over 30 million engaged consumers, epitomising a sustainable growth model and seamless connection between beer sales and agricultural products.
To learn more about how the BEES platform's expanded across 230 cities, visit here.
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