FMCG Asia Awards 2023 Winner: Bayer Vietnam
Bayer Vietnam's Berocca, the energy powerhouse, transformed positivity in Vietnam.
Its campaign to conquer the 2 p.m. energy slump and spearhead emotional bonds in prenatal care — with endorsements from healthcare professionals, engaging social advocacy campaigns, and a TikTok collaboration — is a testament to Bayer Vietnam's commitment to igniting positive energy.
Learn more.
Commentary
APAC retailers need to rethink where fraud prevention begins
How Singapore consumer brands can build strong supply chains amidst rising input costs
The CX illusion: Why retail’s digital investment isn’t delivering
The future of agentic commerce in APAC: Why identity will anchor hybrid experiences