Bayer Vietnam
Bayer Vietnam Ltd., belongs to the Bayer Group and has operated in Vietnam since 1994 with modern factory in Dong Nai province, together with two branch offices in Hanoi and Ho Chi Minh Cities to support our business activities.
See below for the latest Bayer Vietnam News, Analysis, Profit Results, Share Price Information and Commentary
Bayer Vietnam achieves remarkable success at FMCG Asia Awards with innovative strategies in healthcare, pharmaceuticals
Its innovative campaign for Berocca resulted in an 18% sales increase and 73% market penetration, whilst its "Love Complete" strategy exceeded sales targets by 114% and captured a substantial market share.
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1. SM Supermalls pivots to experience-led retail with $2.6b national rollout 2. CHAGEE targets prime sites to drive Asia-Pacific expansion 3. Aligning channels key to capturing discerning Filipino shoppers in 2026 4. Retailers rethink premium strategy as Filipino consumers grow more ‘value fluid' 5. Indoor gardens and rooftop sports highlight SM Supermalls’ next phaseResource Center
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Retailers rethink premium strategy as Filipino consumers grow more ‘value fluid'
Retail leaders say value-driven shoppers mix premium and budget buys, pushing brands to prove value beyond price.