, United Arab Emirates
145 views
Photo by Pixabay: https://www.pexels.com/photo/soccer-ball-on-grass-field-during-daytime-46798/

How physio brands could take advantage of 2023 FIFA Women’s World Cup hype

Brands should sponsor sports teams to increase their customer base.

The growing interest in the 2023 FIFA Women’s World Cup presents an opportunity for physiotherapy brands to invest in sports teams and sponsorships as this could help in expanding its customer base.

Dorthy Calba, senior analyst at Euromonitor International, said the professionalisation of women’s football and the increasing number of players would require the improvement in the amount and quality of equipment they use, boosting the physiotherapy industry.

“While many leagues before professionalization probably didn’t have full physio staff, having a full physio and medical staff is now commonplace. This also includes the expansion of rehab equipment and strength training equipment,” Calba said in an interview with UAE-base physiotherapy online store GulfPhysio.

ALSO READ: Alternative payment methods maintain growth in Singapore’s e-commerce market

“As women continue to fight for equal pay and opportunities, equal access to products that help prepare the body for the game, and aid recovery, is also in the ‘conversation,’” she added.

Data from GulfPhysio showed that sports teams such as rugby spend around $163.35 to $1,361.25 on physiotherapy items.

Physiotherapy brands would showcase products that are specifically designed for women, noting that the majority of sporting products are designed for males.

“Everything from running shoes to athletic braces have been made to increase the performance of male athletes and female athletes have been forced to use these products as there was usually no viable alternative,” she said, adding that there are sportswear brands that only produce items for women.

Brands could also focus on major events in marketing their products as major sports leagues have returned.

“In the past few years, investment in advertising across women’s sports has grown as brands see opportunity here and instances of marketing directly to women and featuring women athletes, instead of just marketing to the sporting community more broadly, will continue,” she said.

Swarovski menguasai TikTok untuk perluas skala luxury di kalangan Gen Z

Produsen Kristal asal Austria ini bekerja sama dengan influencer untuk menjangkau pasar Singapura.

Dear Me Beauty berencana membuka flagship store

Store ini dapat menjadi fondasi bagi pertumbuhan pasar yang lebih luas.

Kawan Lama Indonesia mengaburkan batas antara belanja online dan offline

Pengunjung  platform e-commerce grup, Ruparupa.

Mal-mal di Filipina menarik pengunjung dengan pengalaman liburan yang lengkap

Pengunjung diperkirakan akan datang setelah jam kantor hingga larut malam.

Urban Revivo membuka cabang terbesar di Bangkok

Peritel fast fashion asal Cina ini membuka toko seluas 3.

Samsonite memanfaatkan data untuk tingkatkan penjualan

Produsen koper asal AS ini meningkatkan saluran daring untuk mendorong pendapatan di Asia Tenggara.

Belanja hyper-personalisasi jadi tren utama di Asia Tenggara

Data dan analitik memungkinkan brand mengoptimalkan pengalaman shopper baik secara daring maupun di toko fisik.

SSI Group meningkatkan investasi dalam ritel terpadu

Perusahaan yang menaungi brand-brand seperti Hermes dan Cartier ini sedang menyempurnakan omnichannelnya.

Peritel Asia-Pasifik manfaatkan subscriber untuk dorong pertumbuhan

Subscription menjadi sumber pendapatan yang stabil selama masa penurunan ekonomi.