, India
Photo by Pixabay: https://www.pexels.com/photo/spilled-bottle-of-yellow-capsule-pills-208518/

Around 1 in 2 working women in India consumes VMS: Mintel

Bone and digestive health, and immunity are the top three benefits they want from VMS.

Nearly half of 48% of working women in India buy vitamins, minerals, and supplements (VMW) for their holistic well-being, higher than 33% of working men, according to a report by Mintel.

Treatment of health issues is amongst the key factor that drove the use of VMS amongst 42% of working women. Amongst the health issue they experience include hair loss, sleep disorder, and recurring colds or flu.

In using the products, bone health, digestive health and immunity are the top three health benefits they seek. Around 45% of the working women consuming VMS self-medicate when they have health issues. 

READ MORE: How cosmetics brands in India could gain consumer loyalty?

“Using VMS to prevent health issues is lower among working women as they are more likely to use VMS for treatment. This highlights the need for VMS brands to position the value of VMS in preventive healthcare to increase usage,” said Anamika BAnerji, food and drink research analyst, India at Mintel.

With women concerned about mental health, respiratory diseases, and thyroid concerns in the future, Banerji added that brands can explain how certain products help in maintaining health whilst also reducing the chances of developing health issues later.

Follow the link for more news on

Swarovski menguasai TikTok untuk perluas skala luxury di kalangan Gen Z

Produsen Kristal asal Austria ini bekerja sama dengan influencer untuk menjangkau pasar Singapura.

Dear Me Beauty berencana membuka flagship store

Store ini dapat menjadi fondasi bagi pertumbuhan pasar yang lebih luas.

Kawan Lama Indonesia mengaburkan batas antara belanja online dan offline

Pengunjung  platform e-commerce grup, Ruparupa.

Mal-mal di Filipina menarik pengunjung dengan pengalaman liburan yang lengkap

Pengunjung diperkirakan akan datang setelah jam kantor hingga larut malam.

Urban Revivo membuka cabang terbesar di Bangkok

Peritel fast fashion asal Cina ini membuka toko seluas 3.

Samsonite memanfaatkan data untuk tingkatkan penjualan

Produsen koper asal AS ini meningkatkan saluran daring untuk mendorong pendapatan di Asia Tenggara.

Belanja hyper-personalisasi jadi tren utama di Asia Tenggara

Data dan analitik memungkinkan brand mengoptimalkan pengalaman shopper baik secara daring maupun di toko fisik.

SSI Group meningkatkan investasi dalam ritel terpadu

Perusahaan yang menaungi brand-brand seperti Hermes dan Cartier ini sedang menyempurnakan omnichannelnya.

Peritel Asia-Pasifik manfaatkan subscriber untuk dorong pertumbuhan

Subscription menjadi sumber pendapatan yang stabil selama masa penurunan ekonomi.