Published:
3 years ago

FMCG Asia Awards 2022 Winner: National Dairy

Hayatna of National Dairy was recognised at the FMCG Asia Awards 2022, taking home the Product Launch of the Year - United Arab Emirates award.

Hear from Mohsin Abrar, Marketing Director, as he walks us through the inspiration behind its winning product, Hayatna, an Arabic word which means "our lives". He explains how it is connected to the brand's vision — provide a value-added life to the consumers, fulfil the food security roadmap for the UAE, and deliver taste and product profiles to the diverse population of the country.

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