, APAC
Source: Pexels

5 stars: Reviews matter amongst shoppers in Asia

Product reviews had the widest general appeal amongst consumers.

Product reviews emerged as the most appealing type of branded content amongst consumers who follow  in Asia, a report found.

It had the widest general appeal to followers in Indonesia (47%), the Philippines (43%), South Korea (41%), Malaysia (39%), Taiwan (37%), Thailand (36%), Singapore (34%), India (33%), Vietnam (33%), Hong Kong (30%), and Japan (29%). 

Read more: How likely will social media users buy products recommended by influencers

In China, product reviews were overtaken by product demos, which appealed to 27% of the respondents, according to the Social media Influencers Study conducted by Nielsen and Rakuten Insight. 

“Product reviews are the most appealing type of branded content across Asia markets, with the exception of influencer followers in China who prefer product demos,” the report noted. 

“Engaging influencers who will provide honest reviews of your product will resonate well across most of Asia. However, brands looking to stand out in China’s crowded consumer market may consider partnering with influencers to create original and imaginative product demos.” 

The report also noted that product demos reduce perceived risks of trial and can be highly engaging. This could in effect allow others to sample the product for themselves.

 

Follow the link for more news on

Kawan Lama Indonesia mengaburkan batas antara belanja online dan offline

Pengunjung  platform e-commerce grup, Ruparupa.

K3Mart memadukan budaya Korea dan produk UMKM lokal dalam satu gerai

Convenience store itu menyediakan perbandingan produk impor dan produk lokal sebesar 50:50 di 30 outlet mereka.

Meningkatkan penelusuran dan efisiensi manajemen inventaris dengan barcode 2D GS1

Barcode 2D ini berfungsi sebagai penyimpanan data yang kompak.

The Coffee Bean & Tea Leaf menyeimbangkan kualitas dan kenyamanan melalui produk ritel

Mereka memperluas rangkaian produk termasuk berbagai kopi single-origin yang disesuaikan dengan preferensi pemanggangan yang berbeda.

KCG menguasai brand positioning untuk segmen premium di Indonesia

Mereka mengadopsi solusi berbasis teknologi terbaru untuk sukses mengelola 92 toko ritel di 20 kota di Indonesia.

Ini alasan brand-brand mewah meningkatkan investasi AI

Sektor ini telah menginvestasikan lebih dari $360 juta dalam AI selama tiga tahun terakhir.

Bacha Coffee menguasai retail kaya sensorik di Jakarta

Memadukan warisan dan kemewahan, Bacha Coffee Plaza Senayan menghadirkan pengalaman unik bagi pecinta kopi Indonesia.

Bagaimana WCT Malls meningkatkan penjualan tenant melalui pemasaran terarah

Melalui pemasaran terarah, mal ini meningkatkan penjualan tenant dan tingkat okupansi.