LinkieBuy to bring 100 Japanese merchants to Chinese market

The e-commerce service is eyeing offline, travel, duty-free, and other retailers.

China-based cross-border e-commerce service LinkieBuy has expressed plans to recruit 100 Japanese retail merchants to the Chinese market, the company announced in a press release.

The strategy focuses on introducing offline retailers, travel retail stores, duty-free stores, and other related industry merchants in Japan to China.

It is reported that LinkieBuy has already partnered with more than 100 well-known Japanese retailers, including Seibu and Sogo Stores, KOMEHYO, Daimaru Matsuzakaya Department Stores, and Tsuruha, the company said.

The business also includes cross-border mini-programme malls within the WeChat ecology, online marketing for e-commerce operations, cross-border warehousing and logistics, private domain core user repurchase, and other related cross-border businesses to China.