Cosmetics brand Etude House stops offline Singapore operations

The company will be operating in Singapore purely online.

Etude House, a South Korean cosmetics brand owned by Amorepacific, has stopped offline operations in Singapore after closing its Bugis Junction outlet, the company announced on its social media channel.

The company is now moving its Singapore operations entirely online.

Etude’s customers will also no longer be able to redeem their offline “sweet points”, a part of the company’s offline membership program.

As a token of appreciation for its customers, the company offered an $8 discount for online purchases with a minimum spend of $48, by using the code ‘THANKU’.⁣ The promo is valid until 30 April.