Brazil-based meat supplier marks retail foray into China via JD

JBS will offer a wide selection of beef products from several countries.

Brazil-based JBS, dubbed as the world’s largest meat supplier, will mark its first foray into retail business in China with a flagship store on JD.com, following a partnership with the e-commerce company’s fresh food business, a press release revealed.

With 220 factories across the world, JBS seeks to offer a wide selection of beef products from many countries, such as Brazil, the United States and Australia.

Aiming to ensure meat freshness, JD Fresh will also purchase directly from JBS’s factories in Brazil on a regular basis. Customers are also able to learn about each product’s origin, customs clearance and distribution date by scanning a QR code attached to the product.

JD Fresh said it strictly controls each step of the process, from packaging, shipping and storage, all the way to delivery, with JD’s cold chain logistics and pandemic preventive measures in place, including the blockchain-based tracing system.